Jana Kramer finishes filming with Ryan Rottman, launches ‘Wild & Free’ intimates collection

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• 🔥 Quick Facts
• A Directorial Debut and Cinematic Milestone for Jana Kramer
• Wild & Free: Empowerment Meets Comfort in New Intimates Campaign
• Two Silhouettes, One Message: Breaking Free from Uncomfortable Standards
• Why This Partnership Resonates Beyond Fashion
• What Does the Wild & Free Collection Mean for Jana Kramer’s Next Chapter?
  • Sources

Jana Kramer just wrapped filming a major project with Ryan Rottman. But that’s not all the One Tree Hill actress accomplished this week. Kramer simultaneously launched her highly anticipated ‘Wild & Free’ intimates collection with EBY, combining healing messages with Western-inspired fashion.

A Directorial Debut and Cinematic Milestone for Jana Kramer

Jana Kramer celebrated a major professional victory this week. The actress confirmed on Instagram that she just wrapped her directorial debut, with Ryan Rottman starring alongside her. Rottman posted a heartfelt tribute, calling Kramer a fantastic director and noting his excitement about working with her after their days together on One Tree Hill. The project filmed on location in Texas, where Kramer and her team captured stunning sunset scenes featuring horses, vintage trucks, and rugged Western landscapes.

Kramer shared behind-the-scenes footage showing the final night of filming under a dramatic pink-and-orange sky. She expressed gratitude toward Rottman for his collaboration, marking this as a significant step in her expanding career beyond acting and music into directing. The timing is particularly meaningful as she simultaneously launches a major brand partnership.

Wild & Free: Empowerment Meets Comfort in New Intimates Campaign

Jana Kramer is channeling her personal journey of healing into her brand collaboration with EBY. The ‘Wild & Free’ collection launched May 7, celebrating the idea that women should never compromise between looking beautiful and feeling comfortable. Kramer stated, ‘So much of my journey has been about learning what truly supports me, and choosing what I keep.’ The campaign features a stunning Western aesthetic with Kramer modeling various pieces against barn backgrounds, wildflower fields, and vintage trucks.

The collection blends Kramer’s personal story of breaking free from toxic cycles with tangible product innovation. EBY founder Renata Mutis Black praised Kramer’s authenticity, saying her transformation perfectly captured why the brand exists. Kramer worked hands-on with the creative team to design looks that evoke easy summer vibes and country warmth while maintaining elevated aesthetics.

Two Silhouettes, One Message: Breaking Free from Uncomfortable Standards

Product	Key Feature	Design
Relief Bra	Patented SoftWire technology	Colors: Cadet, Murex Shell, Black, Nude
Sheer Bralette	Weightless, breathable fit	Colors: Panthra, Blue Opal, Black, Champagne

The ‘Wild & Free’ collection features two distinct silhouettes designed to eliminate the false choice between style and comfort. The Relief Bra uses EBY’s innovative wire-free SoftWire technology, providing lift and support without the restrictive digging sensation women have tolerated for decades. The Sheer Bralette takes minimalism further, offering a barely-there feel paired with slip-proof flocking technology.

Kramer emphasized in interviews that trying on an EBY bra instantly reveals the difference. She stated, ‘You don’t have to earn comfort by tolerating pain.’ This philosophy extends to her broader message about relationships and self-worth. The collection comes in multiple colorways carefully selected to evoke a sun-kissed summer aesthetic, from rich earth tones like Panthra to soft pastels like Blue Opal.

“I wanted the Wild & Free collection to feel like a summer day in the country, easy, warm, a little sun-kissed. The Sheer Bralette comes in these gorgeous colorways that feel as light as they look. But beyond the aesthetic, I wanted the collection to match the feeling of actually putting it on.”

— Jana Kramer, Designer and Creative Partner

Why This Partnership Resonates Beyond Fashion

Jana Kramer has been transparent about her journey through toxic relationships and emotional healing. The ‘Wild & Free’ collection represents her documented transformation from years of tolerating discomfort, both emotionally and physically. In the campaign, she speaks openly about shedding things that no longer serve her and choosing comfort as a non-negotiable boundary. EBY, founded by female powerhouses Sofia Vergara, Rosario Dawson, and Venus Williams, embodies that same philosophy.

By merging her personal narrative with the brand’s mission, Kramer created something that transcends typical celebrity endorsements. The Western-inspired campaign, filmed while she wrapped her directorial debut, captures her in a completely authentic light. She’s working alongside her team, riding horses, striking powerful poses, and unapologetically celebrating her body and her choices. This campaign feels less like a paid partnership and more like a manifesto for women reclaiming their comfort.

What Does the Wild & Free Collection Mean for Jana Kramer’s Next Chapter?

This week marks a transformative moment for Kramer, who is simultaneously stepping into directing, celebrating a major brand partnership, and continuing to influence conversations about women’s empowerment. The simultaneous timing of her filming wrap and collection launch suggests strategic planning and a career trajectory that extends far beyond television and music. Kramer has been vocal about using her platform to inspire other women to stop compromising and start choosing what truly supports them.

The ‘Wild & Free’ collection is now available at shop.join-eby.com, with the Western-inspired campaign photos serving as both inspiration and a visual reminder of Kramer’s continued evolution. Whether you’re investing in a new bra or embracing her larger message about breaking free from discomfort, Jana Kramer is making it clear that her next chapter is about being exactly who she is. Free, wild, and completely unapologetic about comfort being non-negotiable.

Sources

• Country Now – Jana Kramer Teams Up with EBY to Launch Wild & Free Collection, May 7, 2026.
• The Blast – Jana Kramer Gets Wild & Free In New Intimates Campaign, May 7, 2026.
• Fox News – Jana Kramer Sizzles in Barely-There Denim Look During Wild Western Getaway, May 7, 2026.