Show summary Hide summary
Disney just launched Infinity Vision, a game-changing premium theater certification announced today at CinemaCon. This new standard marks the biggest shift in theatrical experience standards for blockbusters. Marvel fans get first access when Avengers: Endgame arrives in Infinity Vision theaters this September.
🔥 Quick Facts
- Announcement Date: April 16, 2026 at CinemaCon in Las Vegas
- Certified Theaters: 75 Infinity Vision-certified screens in the US, 300 globally
- First Release: Avengers: Endgame re-release September 2026
- Major Debut: Avengers: Doomsday launches in format December 18, 2026
What Exactly Is Infinity Vision?
Infinity Vision is Disney’s new premium large format (PLF) certification standard for theaters worldwide. Unlike competing formats, this initiative sets rigorous technical benchmarks that certified theaters must meet. The Walt Disney Studios developed this certification in collaboration with global theatrical exhibition partners. It represents a unified effort to help moviegoers identify which screens deliver the ultimate viewing experience.
The certification signals that a theater offers the biggest screens, brightest laser projection, and most immersive audio. These aren’t vague marketing terms, but verified technical standards. Theaters must meet specific requirements across all three dimensions to earn the Infinity Vision badge. This makes it easier for audiences to choose venues for premium releases.
Mackenzie Shirilla’s father placed on administrative leave in Ohio after Netflix documentary release
Grigor Dimitrov faces Faria in Roland Garros qualifying today in Paris
The Three Technical Standards Behind the Scenes
Every Infinity Vision-certified auditorium must achieve three core specifications. First comes maximum scale, meaning the largest possible screens for dramatic visual impact. Second is laser projection technology, delivering superior brightness and clarity compared to traditional projection. Third is premium audio formats, creating fully immersive soundscapes.
| Standard | Requirement |
| Screen Size | Largest format available for maximum scale |
| Projection | Laser technology for brightness and clarity |
| Audio | Premium formats for immersive sound |
Andrew Cripps, Head of Theatrical Distribution at The Walt Disney Studios, emphasized that this certification extends Disney’s production standards to theater infrastructure itself. The goal is ensuring audiences experience films exactly as filmmakers intended, with optimal scale and sensory immersion.
“Disney’s standards for production quality are second to none, with every single detail of a film finely tuned for an immersive experience. Infinity Vision certification extends that commitment to the theaters themselves.”
— Andrew Cripps, Head of Theatrical Distribution, The Walt Disney Studios
Why Marvel Is Betting Big on Infinity Vision
Marvel Studios and Disney selected this moment strategically. The franchise’s biggest releases deserve the best possible presentation. Avengers: Endgame returns to theaters for a limited re-release in September 2026 exclusively in Infinity Vision theaters. This gives fans a chance to experience the blockbuster on premium screens with superior technology.
More importantly, Avengers: Doomsday arrives December 18 as the format’s flagship debut. This highly anticipated film will launch directly into Infinity Vision certification theaters worldwide. By launching with Marvel’s biggest property, Disney ensures maximum visibility and enthusiasm for the new standard. Chris Evans and Robert Downey Jr. appeared at CinemaCon to promote the announcement personally.
What Does This Mean for Your Next Movie Theater Visit?
Starting immediately, audiences can search for Infinity Vision-certified theater locations when booking tickets online. Disney promises that participating theaters will display Infinity Vision branding prominently in online ticket systems and at physical box offices. No more guessing which screen offers the premium experience. Certification removes all ambiguity about theater quality.
The expansion rollout includes marketing support and special offerings for participating theaters. Disney isn’t just issuing a seal; they’re backing it with resources. Theater chains benefit from the branding boost, and consumers gain confidence in their choice. This partnership approach strengthens the entire theatrical ecosystem. Will other studios follow with similar standards?
