Megan Fox is fronting a new advertising push for telehealth company Ro, stepping into a stylized red costume to introduce the brand’s prescription erectile dysfunction treatment. The campaign, which launched Thursday, marks a high-profile effort to bring ED options into mainstream channels and may change how men encounter sexual-health messaging.
In the spot Fox plays a character called Ro Sparks, clearly separating the product from familiar brand names while explaining its mechanics. Ro markets the drug as a prescription-only, dual-action treatment that combines the active ingredients sildenafil and tadalafil — compounds commonly found in well-known ED medications — delivered as a dissolvable tablet placed under the tongue for faster uptake.
How the medicine works
According to Ro, the sublingual formulation can begin to take effect in roughly 15 minutes, and the treatment may sustain an effect for as long as 36 hours. The company emphasizes that the product requires a prescription and is intended to be prescribed through its telehealth platform.
- Product name: Ro Sparks (name used in the campaign)
- Active ingredients: sildenafil and tadalafil
- Administration: sublingual dissolving tablet
- Onset: about 15 minutes, per Ro
- Duration: up to 36 hours, per Ro
- Availability: prescription-only via telehealth
Where you’ll see the ads
Ro plans broad distribution for the creative: linear television, streaming platforms, paid social channels and significant outdoor placements, including a planned Times Square presence. The company says tear-away promotional posters will appear across New York City next week.
Ro told reporters that its consumer research indicated men respond more strongly when sexual-health messaging is delivered by a woman — a finding that informed the decision to make Fox the brand’s first celebrity collaborator for this product. The company has previously partnered with well-known figures on other therapies, enlisting athletes and entertainers for campaigns tied to weight-management drugs and other offerings.
Industry observers note that celebrity-fronted healthcare advertising can accelerate awareness and may steer more patients toward telehealth consultations. At the same time, the approach raises questions about how sexual-health services are normalized and promoted in public spaces.
About Megan Fox
Fox has kept a steady profile in recent years with roles across genre films and franchise projects. She is frequently associated with blockbusters and cult favorites alike, and some titles in her recent filmography include high-profile action and horror entries. Around Halloween, viewership for one of her older movies typically resurges among dedicated fans.
In an interview with People, Fox said the campaign suited her public persona and that she welcomed the role — framing it as a natural fit for her image and screen presence.
As celebrity-backed campaigns push sexual-health products into mainstream advertising, consumers should continue to consult licensed clinicians and review prescription details before starting any new medication.
