Sony’s latest Bravia televisions, introduced on May 27, 2026, have already seen early discounts at Best Buy’s Tech Fest — with **select Bravia 7 II** sizes reduced by as much as $300. The timing matters: these sets bring Sony’s new display tech and on-board Gemini AI, changes that could alter picture quality and how viewers interact with their TVs every day.
What’s included in the discount
Best Buy’s promotion applies only to the more affordable of Sony’s two new lines. The **Bravia 7 II** models are the ones currently marked down; the higher-end **Bravia 9 II** remains at full price. Availability is online and varies by model and stock levels.
| Model | Screen size | Sale price | Original price | Approx. savings |
|---|---|---|---|---|
| Bravia 7 II | 65-inch | $2,299.99 | $2,599.99 | ~$300 (12%) |
| Bravia 7 II | 75-inch | $2,999.99 | $3,099.99 | ~$100 (3%) |
Why the new models matter
Sony’s recent sets introduce a display approach the company calls True RGB, which independently drives red, green and blue LEDs. That architecture is intended to produce fuller color volume, finer steps between shades and improved off-axis viewing compared with conventional LED panels.
The practical result: in bright rooms or on wider seating arrangements, images should retain richer color and smoother gradients without the common color wash that occurs on lesser displays. For viewers who prioritize color fidelity — film buffs, sports fans and gamers — those differences are the main selling point.
What Gemini brings to the TV
These Bravia sets also ship with Google’s on-device AI, Gemini. It functions as a voice-first assistant built into the TV: recommending shows based on viewing patterns, searching apps and controlling compatible smart-home devices without needing the remote in hand.
- Hands-free search and app navigation via voice.
- Personalized content suggestions tuned to watch history.
- Integration with Google ecosystem and compatible smart home gear.
That combination shifts some of the user experience from navigating menus to conversational requests, which could speed up finding content but also raises questions about privacy and local processing — factors buyers may want to check in the product settings.
Is this a compelling deal?
The markdowns are time-limited and modest relative to launch MSRP. A 65-inch discount of roughly 12% is meaningful for early adopters who want the new display tech immediately. The 75-inch reduction is smaller, so the value depends on how much you prioritize screen size versus price.
Consider these practical points before purchasing:
- Does your room lighting and seating arrangement benefit from wider viewing angles?
- Are you invested in the Google ecosystem and comfortable with voice-driven controls?
- Would waiting for a deeper discount during later seasonal sales offer better value?
Where to check and what to expect next
Best Buy’s Tech Fest lists a range of electronics offers — from TVs and soundbars to laptops and headphones — and the retailer advertises up to 50% off across categories. Stock, exact pricing and included services (for example, installation or haul-away) can change quickly, so confirm the current listing at BestBuy.com before you buy.
If high color accuracy, broader viewing angles and built-in Gemini are priorities, the current Bravia 7 II offers an early opportunity to test Sony’s new approach at a modest discount. For shoppers focused on the absolute best picture performance, waiting to compare the Bravia 9 II or to catch future promotions may be worthwhile.
