Ted Lasso season 4 arrives August 5 on Apple TV+ with a bold new premise: Jason Sudeikis’ character returns to Richmond to coach a women’s soccer team instead of the men’s squad he managed in previous seasons.
The hit comedy series will debut with one episode on August 5, followed by new installments every Wednesday through October 7, according to Apple’s official announcement. The show, which has won multiple Emmy Awards, marks its return after a three-year hiatus since season 3 concluded in May 2023.
The shift to women’s soccer represents a significant departure from the show’s original premise. For three seasons, Sudeikis’ character Ted Lasso—an American college football coach hired to manage struggling English soccer club AFC Richmond—navigated the men’s Premier League. The series centered on his unconventional leadership style and the relationships he built with players and staff at the club.
The women’s team concept didn’t arrive out of nowhere. In the season 3 finale, character Keeley Jones proposed launching an AFC Richmond women’s team to club owner Rebecca Welton, who enthusiastically embraced the idea. That teaser set the stage for the new season’s focus, giving viewers a narrative thread to follow into season 4.
The new season represents a fresh challenge for the character. According to sources covering the announcement, Ted will be coaching a second-division women’s soccer team, marking a significant shift in both the team’s competitive level and the gender dynamics central to the show’s storytelling.
Sudeikis hinted at the direction during an appearance on the “New Heights” podcast in March 2025, revealing that his character would be taking on this new coaching role. The announcement of the August 5 premiere date came with the release of a teaser trailer in late April 2026, giving fans their first glimpse of the new direction.
Sources
- Apple — Official press release confirming August 5, 2026 premiere date and weekly Wednesday release schedule through October 7
- The Hollywood Reporter — Announcement of season 4 with Jason Sudeikis coaching women’s soccer and executive producer Jack Burditt joining the series
- Variety — Confirmation that season 4 releases in August with Jason Sudeikis returning to Richmond to coach a women’s soccer team
- Wikipedia — Documentation of season 3 finale “So Long, Farewell” showing Keeley and Barbara proposing Richmond women’s team to Rebecca
- The New York Times — Report that Jason Sudeikis explained on the New Heights podcast his character would be coaching a women’s team in the new season
