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GMA Deals and Steals just dropped some completely exclusive savings that shoppers can’t miss. Tory Johnson revealed a 50-75% off viewer takeover featuring Democracy Clothing, VIONIC, and 25-plus other top brands. Whether you’re hunting for designer jeans, wellness footwear, or beauty essentials, this April event has deals starting at just $5.
🔥 Quick Facts
- Discount Range: Up to 75% off on select items across multiple categories
- Featured Brands: Democracy Clothing, VIONIC, Shapermint, No7 Beauty, and 20-plus more major retailers
- Price Entry Point: Deals start at just $5 with most items under $50
- Validity: Limited-time offers with April 17, 2026 as the primary sale date, while supplies last
Why This Viewer Takeover Is Breaking Records
Tory Johnson, GMA’s ecommerce editor for 20 years, has helped viewers save over $1.5 billion through Deals and Steals since 2004. This viewer takeover is extra special because it combines her most-requested brands into one massive savings event. The collections span fashion, wellness, beauty, home goods, and tech accessories. Every product featured has been personally curated to deliver maximum value to GMA’s loyal audience.
What makes this deal special is the range of price points. From budget-friendly finds starting at $5 to luxury items at $350 off, there’s genuinely something for everyone’s wallet. ABC News reports that no back orders are permitted, meaning these deals are first-come, first-served, which is why timing matters.
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Democracy and VIONIC Lead the Fashion and Wellness Charge
Democracy Clothing is offering 50% off their signature jeans line, bringing premium denim down to $37-$49 from $74-$98. The brand’s “Ab”solution fit technology uses supportive front mesh panels and a no-gap waistband design, making them body-positive and all-day comfortable. Sizes range from Missy 2-16 to Plus 14-24, plus Tall and Petite options.
VIONIC is cutting 50% off their celebrated Hayward Slip-On Sneaker, bringing the price to just $70 from $140. These wellness-focused sneakers feature proprietary Vio Motion technology with contoured arch support, shock-absorbing cushioning, and deep heel cups for plantar fasciitis relief. Available in four colors, they’re designed for daily comfort without sacrificing athletic style.
The Complete Shop-by-Category Table
| Brand Category | Sale Price | Discount |
| Democracy Clothing Jeans | $37-$49 | 50% Off |
| VIONIC Sneakers | $70 | 50% Off |
| Shapermint Shapewear | $22-$34 | 50-53% Off |
| No7 Beauty Skincare | $7.50-$25 | 50% Off |
| PeachSkinSheets Bedding | $20-$197.50 | 50% Off |
| Picture Keeper Photo Storage | $30-$175 | 50-75% Off |
“You can score big savings on products from brands such as Democracy Clothing, VIONIC and more. The deals start at just $5 and are up to 75% off.”
— Tory Johnson, GMA Ecommerce Editor
25-Plus Brands Including Beauty, Home, and Tech Essentials
Beyond the headline brands, this viewer takeover includes unexpected winners across every lifestyle category. StriVectin is offering 50% off their peptide-plumped skincare (the Collagen Cushion Cream is trending). SHOKZ bone-conduction headphones drop to $85 with free shipping, while Cozy Earth temperature-regulating bamboo bedding hits 50% off. Blissy silk pillowcases slide to $38.50-$55, and Bra 30 loungewear tanks are half-price for ultimate comfort.
For beauty lovers, the Color Wow hair care line (legendary Dream Coat) drops to $12-$23, while Dr. Brandt Skincare brings premium sun protection down to $24-$67.50. PMD Beauty gives $64-$114.50 off professional-grade microderm and treatment devices. Even tech gets a boost with ACTIVE cleaning formulas and AquaVault portable chargers.
How to Shop and What You Need to Know Today
All deals are exclusively available through GMADeals.com, where free shipping is offered on select items like No7 Beauty, SHOKZ, and Sterling Forever jewelry. Regular shipping rates vary $4.95-$13.50 depending on the brand, though bulk purchases often qualify for free delivery thresholds. Supply levels are limited, and no rain checks are issued once items sell out. Valid payment methods include major credit cards, and purchases process immediately through secure checkout.
For customer support, Tory’s team is available at help@gmadeals.com for direct assistance with orders, product questions, or shipping concerns. ABC News receives commission on all qualifying purchases, which helps fund the weekly Deals and Steals segment that reaches millions of viewers.
Sources
- Good Morning America – Official Deals and Steals viewer takeover announcement with complete product listings
- ABC News – Tory Johnson’s statement on exclusive brand partnerships and savings commitment
- Tory Johnson – GMA ecommerce curator with 20-year track record of consumer savings
