Show summary Hide summary
Bill Raftery just made a major career move. The legendary announcer signed with CAA in March 2026, expanding his reach beyond CBS Sports. At 82 years old, the sports icon continues reshaping the broadcasting landscape as March Madness heats up.
🔥 Quick Facts
- Agent Change: Raftery leaves RLR Associates for CAA representation on March 12, 2026
- Awards Won: 4-time Sports Emmy winner and 2017 Hall of Fame inductee
- Career Span: Called games since 1982, with 44 years in broadcasting expertise
- Iconic Catchphrase: Famous “Onions!” call signals clutch and courageous shots
From RLR to CAA: A Legendary Shift
Bill Raftery officially transitioned from RLR Associates to Creative Artists Agency (CAA) this month. The move represents a significant step in the veteran announcer’s career, positioning him with one of the entertainment industry’s most powerful talent firms. Raftery’s longtime representation shift underscores his continued value in sports broadcasting.
The relationship with CAA opens new doors for the legendary sportscaster. As a four-time Emmy winner, Raftery brings decades of credibility and star power. This partnership allows expansion opportunities beyond traditional basketball analysis, potentially into corporate partnerships, documentary projects, and media appearances.
Bill Raftery signs with CAA for representation, legendary announcer expands reach
Taylor Townsend wins Indian Wells doubles title with Siniakova, 7-6, 6-4
The Man Behind March Madness Glory
Bill Raftery has spent over four decades cementing his place as sports broadcasting royalty. Born April 19, 1943, the former college basketball coach transitioned to broadcasting and never looked back. His expertise spans CBS Sports, ESPN, Turner Sports, and Fox Sports networks. Raftery served as lead analyst for the New Jersey Nets for two decades starting in 1982.
The 2017 Sports Broadcasting Hall of Fame inductee brings voice recognition that transcends sports. Fans instantly recognize his signature enthusiasm and commanding presence behind the microphone. His 23-year run calling Final Four games on radio before transitioning to television television demonstrates his staying power in an evolving media landscape.
Why “Onions!” Defined a Generation
Bill Raftery’s most famous catchphrase, “Onions!”, became synonymous with March Madness magic. The expression signals a clutch moment, bravery, or guts when a player drains a shot when stakes are highest. Raftery crafted multiple variations including “Onions! Double Order!” for especially dramatic moments. According to Fox Sports, the call originated during a New Jersey Nets game against Orlando Magic when Kevin Edwards hit a buzzer-beating jumper.
| Catchphrase | Meaning |
| Onions | Clutch shot in close game |
| With a Kiss | Shot bounces off the backboard |
| Send it in, big fella | Slam dunk by post player |
| A little nickel-and-dimer | A tricky or crafty play |
“Raftery has called college basketball for CBS’ college sports coverage for years, holding forth with James Brown, Sean McDonough, Verne Lundquist, Jim Nantz, Grant Hill and Ian Eagle.”
— Variety, March 12, 2026
Leadership at CBS Sports and Continued Glory
Raftery remains lead analyst on CBS Sports‘ premier March Madness broadcast team. Working alongside Ian Eagle, Grant Hill, and Tracy Wolfson, Raftery delivered championship-caliber coverage through the 2026 NCAA Tournament. The team commands respect across the basketball world. Raftery’s latest achievement includes receiving Naismith Memorial Basketball Hall of Fame’s Curt Gowdy Media Award, cementing his immortal status.
The legendary announcer has maintained incredible consistency despite approaching his mid-80s. His family supports his broadcasting mission, with daughter Kelli Raftery serving as vice president of global communications for Roku. His documentary, “With a Kiss” (2016), captured Raftery calling his first Final Four at age 71, produced by his son Billy alongside broadcasting partner Grant Hill.
What’s Next for a Living Legend in Sports Broadcasting?
The CAA partnership raises exciting questions about Raftery’s future endeavors. Will the announcer pursue podcast opportunities, streaming platforms, or media advisory roles? Can CAA secure him additional broadcasting gigs beyond March Madness? Industry insiders celebrate Raftery’s move as a smart strategic decision, positioning him for longevity and relevance in an increasingly competitive broadcasting landscape.
Raftery continues proving age is merely a number. At 82 years old, he remains vibrant, engaged, and essential to college basketball broadcasting. The CAA signing signals that legendary talent never retires, it simply evolves. Fans can expect Raftery to continue shouting “Onions!” for years to come, whether on CBS broadcast or emerging digital platforms.
