If Schmigadoon! takes home any of the 12 Tony Awards for which it is nominated at this Sunday’s ceremony—especially the top prize of Best Musical—Apple TV would complete an EGOT. The achievement would be notable not only for the platform’s prestige but because it would make Apple TV the fastest streaming service yet to secure the four major entertainment trophies.
Apple’s path to this moment has been swift. The company’s streaming arm first saw Emmy recognition in 2020, picked up an Oscar with CODA in 2022, and earned a Grammy earlier this year. A Tony win for Schmigadoon! would close the circle.
How the race looks now
By snagging a Tony, Apple TV would eclipse the current streaming record held by Netflix, which took roughly 12 years from launch to complete its EGOT after a recent Tony victory for a stage project tied to Stranger Things. If Apple succeeds, it would shave nearly six years off that benchmark.
| Platform | Launch year | EGOT status | Missing award(s) |
|---|---|---|---|
| Apple TV | 2019 | One win short (pending Tony) | Tony (if Schmigadoon! loses) |
| Netflix | 2007 | EGOT complete | — |
| Hulu | 2007 | Missing Tony | Tony |
| Prime Video | 2006 | Missing Grammy and Tony | Grammy, Tony |
| HBO Max | 2020 | Missing Grammy and Tony | Grammy, Tony |
| YouTube | 2005 | Emmys only | Grammy, Oscar, Tony |
| Paramount+ | 2014 | Emmys only | Grammy, Oscar, Tony |
| Disney+ | 2019 | Emmys only | Grammy, Oscar, Tony |
| Peacock | 2020 | Emmys only | Grammy, Oscar, Tony |
Streaming services have been aggressive about converting cultural cachet into commercial advantage. For platforms, an EGOT is more than a trophy cabinet: it signals cross-medium reach, attracts top creative talent, and can lift a title’s visibility across film, television, music and live theatre.
- Recognition across formats expands a company’s cultural footprint.
- Theatre involvement can amplify a property’s lifecycle—from stage to screen and back.
- A rapid EGOT turnaround changes how studios and streamers plan awards strategies and investments.
Why the timing is striking
Major Hollywood studios and legacy media companies often won Tonys decades after their founding, because supporting Broadway was historically not a priority. By contrast, streaming platforms are integrating theatrical projects into broader content strategies much earlier in their lifecycles.
Examples from the studio era underline that shift: a Universal-backed stage piece won a Tony nearly five decades after the studio began; Sony’s theatrical success came more than half a century after its parent company formed; and Disney’s first major Broadway triumph arrived more than seven decades after the company was founded. Those long lags underscore how unusual it is for a digital-born platform to assemble awards across all four categories within a few years.
That historical context makes Apple’s possible milestone notable: if Schmigadoon! wins at the Tony Awards, it will not only mark a corporate achievement but also reflect a broader industry trend—streaming services using awards and stage partnerships to stake cultural claims faster than traditional studios ever did.
The practical consequences are straightforward: expect more streaming companies to fund stage productions, cultivate musical and theatrical talent, and treat live-theatre recognition as part of a coordinated awards-season push. For viewers and creators, that could mean richer pipelines between Broadway and on-screen entertainment, and more projects conceived from the outset to travel across platforms.
