Kourtney Kardashian launches Lemme x Starface collab with star-shaped gummies, now at Target

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• 🔥 Quick Facts
• The Partnership: Two Wellness Titans Combine Forces
• Product Formulation: Skin Science Meets Star Power
• Market Position: Why This Collaboration Matters Now
• Distribution Strategy and Consumer Access
• Implications: What This Signals About Celebrity Health Branding
• Will This Collaboration Redefine How Skin Health Brands Cross-Promote?
  • Sources

Kourtney Kardashian‘s wellness brand Lemme has launched an exclusive collaboration with Starface, the celebrity-backed acne patch company, introducing star-shaped gummies and coordinating pimple patches available at Target starting May 17, 2026. The limited-edition partnership combines Lemme‘s supplement expertise with Starface‘s iconic brand identity, marking the first major cross-brand wellness collaboration for the $200 million revenue-projected company.

The Partnership: Two Wellness Titans Combine Forces

Lemme, co-founded by Kourtney Kardashian Barker, Simon Huck, and Nir Liberboim in 2022, has built its reputation on premium supplement formulations targeting women’s wellness across multiple categories—from sleep and digestion to intimacy and metabolism support. Starface, launched by Julie Schott and Brian Bordainick in 2019, pioneered the “cute acne activism” movement by normalizing pimple patches through bold, colorful designs and celebrity endorsements.

The collaboration marks a strategic alignment of values: both brands reject shame-based beauty narratives and prioritize transparency and efficacy. Rather than hiding breakouts, Starface celebrates them, while Lemme approaches skin health holistically through internal nutrition support rather than prescription-only solutions.

Product Formulation: Skin Science Meets Star Power

The Lemme x Starface Healthy Skin Gummies contain collagen peptides to support skin barrier integrity, paired with Vitamins C and E—both scientifically recognized antioxidants that combat oxidative stress and support natural collagen synthesis. Zinc rounds out the formula, a mineral critical for sebum regulation and inflammation reduction in acne-prone skin.

The gummies feature a signature lemon flavor and arrive in the instantly recognizable star shape that Starface‘s audience—primarily Gen Z consumers and younger millennials—has embraced on social platforms. The accompanying Hydro-Stars pimple patches use 100% hydrocolloid material, the medical-grade ingredient that absorbs fluid from blemishes, reducing inflammation overnight.

Market Position: Why This Collaboration Matters Now

According to Forbes reporting in May 2026, Lemme is projected to surpass $200 million in annual sales this year—a remarkable trajectory for a brand that launched less than 4 years ago. This growth reflects broader consumer demand for celebrity-founded wellness brands that emphasize transparency, third-party testing, and efficacy-backed formulations.

Starface‘s market position has similarly strengthened, with the brand now valued at approximately $90 million annually in revenue. The collaboration between these two revenue-generating brands signals confidence from both parties in the stay-power of the Gen Z wellness aesthetic—where function and fashion intersect.

Distribution Strategy and Consumer Access

Product	Price (USD)	Count/Format	Availability
Healthy Skin Gummies (60ct)	$29.99	60 servings	Target, Lemme.com
Hydro-Stars Compact	$22.98	32 patches	Target, Starface.world
Lil Lemme Bundle	$7.99–$22.98	Mixed items	Target (exclusive May 17+)

The partnership launches exclusively at Target on May 17, 2026, reflecting both brands’ recognition that retail partnerships accelerate consumer trial among mainstream audiences. Target‘s positioning in the beauty supplements category aligns perfectly with Lemme‘s distribution strategy, which has consistently prioritized accessible brick-and-mortar retail over purely direct-to-consumer channels.

“We wanted to create something that felt authentic to both brands—a product that celebrates skin health without shame while delivering real nutritional support. The star shape isn’t just cute; it’s a visual commitment to normalizing acne care as part of everyday beauty routines.”

— Kourtney Kardashian Barker, Co-Founder, Lemme (via brand announcement)

Implications: What This Signals About Celebrity Health Branding

The Lemme x Starface partnership exemplifies a maturation in celebrity-backed wellness entrepreneurship. Rather than leveraging celebrity status alone, both Kourtney Kardashian and the Starface founders have built brands rooted in category expertise, clinical evidence, and consumer authenticity. The collaboration suggests that future celebrity wellness launches will increasingly emphasize complementary brand partnerships—combining different wellness categories (internal nutrition + external skincare) to create comprehensive solutions.

For the broader beauty and supplement industries, this represents competitive pressure on legacy brands to adopt more transparent, influencer-aligned product positioning. Gen Z consumers increasingly favor brands founded or approved by creators they follow, creating a structural advantage for direct-to-consumer wellness companies that build community before pursuing retail distribution.

Will This Collaboration Redefine How Skin Health Brands Cross-Promote?

The timing of this May 2026 launch coincides with seasonal skin concerns—increased sun exposure and humidity that can trigger breakouts in warmer months. By bundling internal gummy support with topical patch treatment, Lemme and Starface are positioning their collaboration as a two-pronged approach to skin resilience rather than emergency acne treatment.

Previous collaborations in the wellness space have often felt transactional—limited edition packaging on existing products. The Lemme x Starface partnership distinguishes itself by creating genuinely novel formulations: star-shaped gummies require specific manufacturing adjustments, while the coordinated lilac compact aesthetic signals genuine creative partnership rather than simple co-branding. This level of product innovation may set a new standard for future celebrity-backed wellness collaborations.

Sources

• PR Newswire – Lemme and Starface introduce limited-edition collection announcement (May 14, 2026)
• Forbes – “How Lemme Built A $200 Million Women’s Health Brand” (May 6, 2026)
• USA Today – How to buy the new Lemme x Starface collection at Target (May 18, 2026)
• Target.com – Lemme x Starface Healthy Skin Gummies product page
• CNBC – How Starface turned pimple patches into a business (December 17, 2024)
• WWD – Kourtney Kardashian Barker’s Lemme Teams With Starface (May 14, 2026)
• New Beauty – Starface and Lemme Bring Gummies, Patches and Balm to Target (May 15, 2026)