Show summary Hide summary
Tom Holland spent Wednesday morning on a Sherman Oaks Galleria rooftop for a reason that went beyond a publicity photo op: his non‑alcoholic beer label, BERO, hosted the second annual Padel Classic, blending sport, celebrity and charity just weeks before the actor launches two major summer films. The event underscored how Holland is using the brand to shape his public life — and support his sobriety — as he prepares for an intensive press season.
What happened on the rooftop
The invite‑only tournament took place April 29, 2026, and drew figures from film, music and social media, including Zendaya, Simu Liu, Steve Aoki, Rainn Wilson, Jay Shetty and Diplo. Holland mingled with players and fans, and introduced a new glass bottle for BERO that the company quietly rolled out at the event.
Influenced by Matt Damon & Christopher Nolan, Tom Holland on The Odyssey, BERO, Padel vs Pickleball
Nate Bargatze performs at Intuit Dome in Los Angeles for Netflix Is A Joke Fest
Organizers framed the day like a country‑club meet: courts supplied by NOX, apparel from Vuori, footwear including HOKA’s Bondi 9 on display, premium gifting from Mr Porter, and food from a range of vendors. The competition concluded with Team Shandy taking the trophy; the winning squad will pick a charity to receive a $20,000 donation from BERO and an additional $5,000 from HexClad.
- Date & place: April 29, 2026 — Pura Padel, Sherman Oaks, California
- Notable attendees: Zendaya, Simu Liu, Steve Aoki, Rainn Wilson, Jay Shetty, Diplo
- Product news: launch of a new glass BERO bottle
- Charity prize: $20,000 (BERO) + $5,000 (HexClad) awarded at winners’ choice
- Winners: Team Shandy
- Upcoming releases: The Odyssey (July 17) and Spider‑Man: Brand New Day (July 31)
Why the bottle matters
Holland said the glass version reflects a deliberate branding decision: BERO’s design aims to avoid broadcasting “non‑alcoholic” in ways that make drinkers feel conspicuous. He described his role as focused on marketing and identity — steering the look and feel so the product sits comfortably alongside full‑strength beers in social settings.
Logistics slowed the bottle’s rollout, he added, and the operations team worked under tight timelines to get the product to market. The new packaging was introduced at the Padel Classic as a discrete debut rather than a major commercial push.
How BERO ties into Holland’s sobriety
Running the brand has reinforced Holland’s commitment to staying sober. He said the authenticity of promoting a non‑alcoholic beverage provides a daily reminder to stay aligned with his values; selling the product while drinking alcohol would, in his words, feel inconsistent.
He described tangible personal changes since quitting drinking: clearer focus, steadier emotional responses under pressure and, he believes, improved professional performance. For him, the brand and his lifestyle choices are mutually reinforcing rather than separate projects.
Padel, preference and play
Holland—who calls padel one of his favourite sports—acknowledged he’s scaled back playing while filming to avoid injuries. Now between shoots, he says he’s eager to return to the court and enjoys padel’s blend of power and accessibility compared with similar racket sports.
Asked about pickleball, he conceded he likes it socially but prefers the pace and force of padel, which he feels is closer to the tennis experience he admires but never fully achieved as a child.
Preparing for an unusually busy summer
The Padel Classic came as Holland prepares for a packed press tour. Two high‑profile releases land within weeks of each other: Christopher Nolan’s The Odyssey opens July 17, and Destin Daniel Cretton’s Spider‑Man: Brand New Day follows on July 31.
Holland said the evolving media landscape has allowed for more genuine, personality‑driven promotion — podcasts and cultural events increasingly sit alongside traditional interviews — but that planning has to be surgical. He praised his publicist and team for shaping a schedule that balances visibility with mental bandwidth, and noted that many of the press stops will include community and charitable elements tied to the films.
He also said he’s looking forward to learning from collaborators on both projects: from Matt Damon on the Nolan film’s tour run to director Chris’s hands‑on approach to shaping creative materials for promotion.
Event partners and takeaways
The Padel Classic partnered with several brands and agencies, including Chase Sapphire Reserve for Business, WME Sports and AD/Vantage. Sponsors helped provide gear, gifting and on‑site hospitality; the format emphasized community engagement and charitable giving alongside celebrity involvement.
The gathering illustrated how celebrities are increasingly using brand ventures to extend public conversations about health, identity and purpose — and how those projects can dovetail with career moments that require high public visibility.
For fans tracking Holland’s trajectory, the next three months are the most consequential: new product distribution for BERO, ongoing sobriety advocacy tied to his business narrative, and a dual‑film summer that will test how modern movie promotion mixes commerce, cause and celebrity.
