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Chappell Roan just stunned in her first-ever ad campaign, and it’s iconic. The Grammy-winning singer becomes MAC Cosmetics’ Global Brand Ambassador with a two-toned lip look that’s already breaking the internet. Available now at Sephora starting March 2, this moment marks a major win for Roan as the face of the hottest beauty partnership of 2026.
🔥 Quick Facts
- Campaign Date: February 23, 2026 launch with Sephora debut on March 2
- Co-Stars: Gabbriette and Quenlin Blackwell featured alongside Roan in shared campaign
- Makeup Artist: Andrew Dahling created the iconic ’90s-inspired two-toned lip look
- Lipsticks: MACximal Silky Matte Lipstick in Marrakesh (upper) and Taupe (lower)
Chappell Roan Steps Into Beauty History as MAC’s New Face
Chappell Roan has officially joined MAC Cosmetics’ elite ambassador family. First announced in December 2025, the “Good Luck, Babe!” hitmaker stars in the brand’s biggest campaign launch coinciding with MAC’s debut at Sephora nationwide this month.
The partnership celebrates boldness, queerness, and creativity, values deeply connected to the singer’s public persona. Creative director Nicola Formichetti helmed the campaign visuals, ensuring every frame captures Roan’s powerful essence and fearless energy.
Chappell Roan stuns in MAC Cosmetics x Sephora campaign photos
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The Iconic Two-Toned Lip That’s Breaking the Internet
Makeup artist Andrew Dahling created a groundbreaking look for the campaign. Instead of traditional one-color application, Roan rocks a bold two-toned lip combining four different products: two liners and two lipsticks.
The finished look features a dark, brick-red upper lip in Marrakesh paired with a neutral taupe-toned bottom that exudes editorial sophistication. Dahling explained the inspiration, saying the design honors MAC’s iconic ’90s legacy while showcasing Roan’s encapsulating eyes and MAC’s most beloved shades.
Campaign Details and Product Magic
Photographer Richard Burbridge captured stunning visuals for the launch across all platforms. The campaign highlights MAC’s versatility through three different lip interpretations, each telling its own story.
| Product | Color | Chappell’s Role |
| Lip Pencil | Auburn, Stripdown | Upper lip definition |
| Lipstick | Marrakesh, Taupe | Main lip statement piece |
| Finish | MACximal Silky Matte | Timeless, impactful impact |
| Price | $25 per product | Available at Sephora nationwide |
Gabbriette showcased a skin-toned nude lip while Quenlin Blackwell opted for hyper-glossy lips with brown liner, proving MAC’s range works for every style and preference.
“The look that we created for Sephora is a nod to the iconic ’90s M.A.C. mug. Timeless and impactful, this look highlights Chappell’s encapsulating eyes and showcases some of M.A.C.’s most iconic lip shades.”
— Andrew Dahling, Makeup Artist
Why This Campaign Matters for MAC and Beauty Culture
MAC Cosmetics’ entry to Sephora represents a monumental shift in beauty retail nationwide. The brand’s partnership with the world’s leading prestige beauty destination amplifies accessibility while maintaining brand prestige.
Chappell Roan’s selection wasn’t random, it’s strategic genius. Her cultural relevance, influential fanbase, and commitment to authenticity align perfectly with MAC’s “by everyone, for everyone” philosophy that champions self-expression and bold choices.
How to Shop Chappell Roan’s Exact Campaign Look Right Now
Chappell Roan’s MACximal Silky Matte Lipstick combo in Marrakesh and Taupe is currently available at Sephora stores nationwide and online. Beauty enthusiasts can finally replicate the editorial two-toned effect seen in campaign photos.
Complete the look using Lip Pencil in Auburn as the base layer and Lip Pencil in Stripdown for precision definition. The total investment for Roan’s full combo runs approximately $100, making high-impact editorial makeup achievable for everyday fans. MAC’s commitment to quality ensures these lip products last through concerts, red carpets, and everything in between.
Sources
- ELLE Magazine – Campaign photography and makeup artist interview with Andrew Dahling about the ’90s-inspired look
- People Magazine – Coverage of Chappell Roan’s new MAC Cosmetics campaign for Sephora launch
- PRNewswire – Official MAC Cosmetics press release announcing Sephora partnership and campaign details
