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Snoop Dogg has officially conquered the Milan Winter Olympics as NBC’s special correspondent. The hip-hop icon arrived days before the February 6 opening ceremony and has been living his best athletic life. He’s bringing unfiltered style, comedy, and pure energy to cable television.
🔥 Quick Facts
- Role: NBC correspondent and honorary coach for Team USA at Milan Cortina 2026
- Coverage: Second consecutive Olympics covering for NBC, after Paris 2024 success
- Notable Partners: Co-hosting with Mike Tirico and reunited with Martha Stewart for figure skating
- Activities: Carried Olympic torch, commentated hockey, delivered hockey alt-cast on Peacock
A Legend Arrives in Italy Just in Time for Opening Ceremony
Snoop Dogg touched down in Milan days before the Winter Games officially kicked off on February 6. The rapper and entertainment icon was announced by NBCUniversal months earlier as a special correspondent. But nobody expected the energy he’d bring. From day one, Snoop started attending events, watching Team USA athletes, and preparing for his on-air duties.
The executive producer of NBC’s Olympics coverage, Molly Solomon, pitched bringing Snoop back after his massive popularity during Paris 2024. According to reports, Solomon saw the opportunity to deepen Snoop’s Olympic role beyond appearances. This time, he wasn’t just a guest, he was integral to the broadcast strategy.
Snoop Dogg rocks the Winter Olympics as NBC correspondent in Milan
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Pairing With Mike Tirico Creates Must-Watch Television
Watch Mike Tirico and Snoop Dogg together, and you understand why NBC doubled down. Tirico, one of sports television’s most respected voices, brings gravitas. Snoop brings chaos, humor, and genuine enthusiasm for the Winter Olympics. Their chemistry is immediate and infectious. During segments reacting to Olympic moments, Snoop delivers fast-paced, unscripted commentary that keeps viewers glued.
Tirico has gone on record saying he gets a kick out of Snoop’s antics. The two ran through highlights, discussed Team USA’s medal hopes, and shared laughs that don’t feel forced. This is what modern Olympic coverage looks like: tradition meets pop culture, and both win.
From Figure Skating to Hockey Commentary
Snoop Dogg hasn’t limited himself to one sport. In Milan, he’s tried everything. He watched women’s figure skating with Martha Stewart by his side, offering hilarious reactions to triple axels and spins. He’s been commentating ice hockey, joining NBC’s alt-cast coverage for the men’s hockey quarterfinal on Peacock. He even tried learning mogul skiing techniques firsthand.
| Sport Experienced | Snoop’s Involvement |
| Figure Skating | Watched with Martha Stewart, provided reactions to Olympic performances |
| Ice Hockey | Alt-cast host on Peacock, delivered play-by-play commentary |
| Moguls | Learned techniques, shared insights with Mike Tirico |
| Curling | Participated, showed genuine interest in the sport’s strategy |
His enthusiasm feels authentic, not performative. Snoop asks real questions and shows respect for the athletes. When he doesn’t understand something, he admits it. When he gets excited, you feel it through the screen.
“When they’re in the same shot, the one-time sports reluctant and Snoop Dogg are absolutely firing on all cylinders. Perhaps nobody gets a bigger kick out of NBC’s special Olympics correspondent than Mike Tirico.”
Source: Sportico, media analysis
The Martha Stewart Factor: A Dynamic Reunites
Martha Stewart and Snoop Dogg are television gold together. Their friendship spans decades, and bringing them both to Milan as Olympic correspondents was genius. Martha has 17 Olympic Games under her belt as a reporter, while Snoop brings fresh energy and humor. Together, they’re unstoppable.
When they watched figure skating together, their reactions said everything. Martha appreciated the technical artistry. Snoop celebrated the showmanship. Their commentary wasn’t just entertaining, it showed genuine camaraderie. On Martha’s Instagram, she posted about their reunion, writing that Snoop brings her grace and they make a great team.
How Has Snoop Dogg’s Olympic Role Changed the Way People Watch Winter Sports?
Snoop’s presence at the Milan Cortina Winter Olympics has shifted how casual viewers engage with winter sports. Previously, Winter Olympic coverage skewed traditional and serious. Snoop brings accessible commentary without sacrificing respect for the athletes. Families are tuning in not just for medal counts, but for what Snoop will say or do next.
NBC took a calculated risk by giving a music legend this platform. The numbers suggest it’s paying off. Snoop’s segments go viral on social media. Young viewers who’d never watch the Olympics are clicking in. Meanwhile, traditional sports fans appreciate that the core competition remains sacred. It’s a perfect balance, and Snoop is the key ingredient making it work.
Sources
- AP News – Coverage of Snoop Dogg at the 2026 Milan Winter Olympics
- Sportico – “He’s Got That Dogg in Him: Snoop’s Olympics Return Pays Off for NBC”
- Martha Stewart – Official statement on Snoop Dogg reunion at the 2026 Winter Olympics
