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As awards season ramps up, DIRECTV has trimmed prices on several of its a la carte streaming bundles, giving viewers a cheaper way to watch live award shows and rolling news without signing up for a full channel package. These temporary discounts widen choices for cost-conscious subscribers who only need specific content—news, sports or entertainment—during a busy broadcast period.
Introduced last year, DIRECTV’s family of Genre Packs are meant to let customers subscribe to focused channel collections rather than paying for a large, all-in bundle. The provider is now running limited-time price reductions across multiple packs, and each promotion carries typical trial and auto-renew rules.
What’s reduced and why it matters now
The clearest near-term impact is on viewers who want live awards coverage and continuous news feeds: the MyNews pack is being discounted for new residential customers, making live national and local news more affordable for the early weeks of the promotion. For sports fans and general entertainment viewers, separate temporary cuts lower the initial cost to try those channel sets during a season that includes major televised events.
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These offers are time-limited and structured to attract trial sign-ups, so the savings primarily apply during the first two billing cycles after a short free trial.
Key details at a glance
| Pack | Promotional price (first two months) | Typical renewal price | Notable inclusions / notes |
|---|---|---|---|
| MyNews | $34.99 | $39.99/month | Local networks (ABC, CBS, FOX, NBC where available) and national/international news channels (e.g., CNN, CNN International, FOX News Channel, MSNBC, CNBC, Bloomberg, Newsmax, i24 News, C-SPAN). |
| MyEntertainment | $29.99 | $34.99/month | 60+ entertainment channels plus streaming add-ons such as the Disney+/Hulu bundle and HBO Max Basic with Ads (where applicable). |
| MySports | $59.99 | Typically $69.99/month after promo | Broad sports coverage; blackout rules and local channel availability may apply during certain events. |
| MyKids | — | $19.99/month | Children’s programming bundle. |
| MiEspañol | — | $34.99/month | Spanish-language channels. |
| Mini-Packs (examples) | MyCinema: $0 for first two months; MyHome Team: $19.99; MySports Extra: $12.99 | MyCinema typically $9.99/month after promo | Smaller, add-on channel sets; some require a base pack. |
The promotions usually begin with a short free trial period and then switch to the discounted rate for the first two billing cycles; after that, the plan renews at the standard monthly price.
- Offers are generally aimed at new residential customers and require a valid payment method to start the trial; a temporary authorization hold on the card may occur.
- Local channels (ABC, CBS, FOX, NBC) vary by market—availability isn’t guaranteed everywhere.
- Sports packs can be subject to regional blackouts; bundled streaming subscriptions may not replace existing accounts you already manage separately.
Who stands to gain
Casual viewers who mainly want live awards coverage or rolling news this month can save by subscribing to a single genre pack instead of a full, higher-cost bundle. Fans interested in a short-term sports calendar—such as a seasonal tournament—can also use the temporary pricing to test the service. For households already tied to several streaming subscriptions, the packs offer a way to combine channels without duplicating big bundles.
That said, these are trial-style promotions: unless you cancel, the subscription will auto-renew at the regular rate after the promotional period. Customers should check terms for limits like “one offer per account” and other restrictions which may affect eligibility.
For the most current pricing, availability by ZIP code and the full terms and conditions, visit the DIRECTV streaming promotions page at Directv.com/affiliates/stream.
