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Mother and daughter Kourtney Kardashian Barker and Kris Jenner are fronting a joint campaign for a New Year product drop: Lemme Creatine Gummies, a sour-strawberry flavoured supplement arriving online on Jan. 13, 2026. The launch signals a broader shift in mainstream wellness — creatine, long pigeonholed as a male gym staple, is being repackaged for women and everyday health goals.
From viral drops to a creatine pivot
Launched in 2022, Lemme began with a small lineup that quickly ballooned into a wide-ranging wellness collection. What started as three core formulations has expanded into gummies, capsules and chews for concerns from hair and immune support to sleep and intimacy.
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Now the brand is adding creatine to its roster, marketing it as a multipurpose supplement that supports muscle strength, recovery and cognitive function. The product is presented as an accessible, flavoured option for people who want the benefits of creatine without powders or pills.
Why this matters now
Creatine’s public image has shifted over recent years. Once written off as a “gym-only” compound, it has amassed a body of research linking it to benefits beyond muscle building. That reframing — and Lemme’s high-profile campaign — could make creatine more familiar to consumers who previously considered it irrelevant to their goals.
For women specifically, the brand highlights a biological difference: average creatine stores tend to be lower than men’s, which proponents argue makes supplementation particularly worth considering. Whether you’re aiming to recover faster from workouts or to support everyday energy and mental clarity, this launch arrives at a moment when many people are setting health intentions for the year ahead.
- Launch date: Jan. 13, 2026
- Format: Sour strawberry gummies
- Intended benefits: muscle strength, lean mass support, recovery, cognitive support
- Price: $30 per bottle (60 gummies)
- Subscription: advertised savings when subscribing to regular deliveries
Mother-daughter campaign and personal motivations
Kourtney Kardashian Barker, who founded the brand, has been vocal about creatine’s wider benefits and the science she says convinced her to add it to Lemme’s lineup. Her mother, Kris Jenner, joins the campaign, saying the ingredient caught her attention for its role in overall recovery and day-to-day wellbeing.
Jenner framed the timing as part of a sustainable approach to New Year priorities: focusing on energy and resilience rather than dramatic, short-term resolutions. She described “strength” — physical, mental and emotional — as her focus for 2026, and said maintaining vitality helps her keep up with family commitments, including grandchildren.
Product snapshot
| Item | Details |
|---|---|
| Product | Lemme Creatine Gummies |
| Count | 60 gummies per bottle |
| Price | $30 (subscription discounts available) |
| Flavor | Sour strawberry |
| Where to buy | LemmeLive.com (online launch) |
Practical note for readers: gummies can be a convenient format, but they differ from powder or capsule forms in dose and composition. Anyone thinking of adding creatine — or any new supplement — to a routine should consider consulting a healthcare professional, especially if they have underlying health concerns or take prescription medication.
What this launch signals
The marketing choice to cast creatine as a mainstream wellness ingredient and to feature a high-profile family duo points to how supplement trends evolve: celebrity-backed brands can quickly normalize ingredients, turning niche compounds into pantry staples.
Whether you view the gummies as a helpful addition or another wellness trend, their arrival at the start of the year makes them part of a larger conversation about realistic, sustainable health habits — and how the supplement market is increasingly aiming products at women’s everyday needs.
