An American weapons manufacturer is the subject of outrage in Italy — but this international offensive lies strictly within the cultural realm.
ArmaLite, an Illinois-based small arms engineering firm, has bestowed indignity upon Michelangelo’s David by using the classical sculpture as a prop in a rifle advertisement.
The tacky advert has incensed Italian culture minister Dario Franceschini, who made his displeasure public on Twitter yesterday: “The advertisement image of David armed offends and infringes the law.”
The ad itself is nearly a year old, having first been tweeted by ArmaLite itself as part of an promotional campaign last May that also placed the same rifle on a museum wall between American Gothic and the Mona Lisa.
The city of Florence, which is home to the famed statue, has reportedly sent a legal notice to ArmaLite to withdraw the advertisement.