Carbon Visuals illustrates the serious state of climate change

0 Posted by - November 27, 2012 - Blog, Design

Carbon Visuals - annual emissions

Since 1991, nearly 14,000 peer-reviewed scientific articles have been published on the topic of climate change. Of those, a mere 24 reject human-caused global warming.

Despite the overwhelming evidence that climate change is, in fact, real, there is still a need for highly effective communications tools to educate the public on the dire importance of reducing carbon emissions, thanks to the many fossil fuel-addicted governments, corporations and industry groups who’ve spent billions on clouding the issue.

Enter Carbon Visuals. The UK-based business is “dedicated to communicating carbon data more effectively.” Using 3D imagery and graphs, Carbon Visuals seeks to influence by drawing attention to emissions in ways that people can easily understand the quantities at play, which are often meaningless without a point of reference.

For example, I can tell you that New York City added 54 million metric tons of carbon dioxide to the atmosphere in 2010, and you might think that’s a pretty high number. But once you take a look at this image — the volume of carbon dioxide released in NYC in a single day — and the statistics feel much more tangible.

Carbon Visuals: one day of carbon emissions in New York City

Carbon Visuals also works on a smaller scale, such as with this video that illustrates the carbon footprint of a single potato:

You can view more examples of Carbon Visuals’ work on their website.

Via Information Aesthetics.

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