Does girly Lego promote gender stereotypes?

0 Posted by - January 25, 2012 - Blog, Design
Lego Friends

A screenshot from the Lego Friends website.

Critics are seething after Lego announced its new line of toys designed for girls. The super slim, anatomically incorrect Lego Friends figures have been accused of promoting damaging gender stereotypes and body dissatisfaction.

Lego responded to the controversy by saying they were just giving girls what they wanted. They explained in a statement that the new line was the result of “four years worth of comprehensive, global research with 3,500 girls and their moms to understand what would make LEGO play more interesting for more girls.”

The Danish toy manufacturer has yet to release data on the preteen demand for minifigure miniskirts.

Via LA Times’ Booster Shots.

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