In his song Brother, Canadian hip hop artist Shad raps about how black youths are conditioned to have a narrow conception of what being black means, and what society expects of them:
But after a while, it sort of starts naggin at you
The crazed infatuation with blackness, that trash that gets viewed
And the fact that the tube only showed blacks acting the fool, and I was watching…
And it’s sad cause that naturally do sort of condition your mind
And over time that’s what’s attractive to you
So young blacks don’t see themselves in scholastic pursuits, or the more practical routes
It’s makin’ tracks or it’s hoops
The Kenyan-born rapper wants to be sure that this isn’t the only kinda of education black children are growing up with. Shad has partnered with CBC Radio 3 and JJ Bean to raise funds for girls’ education in Kenya through the sale of a special blend of coffee:
For every pound sold of this coffee, JJ Bean will contribute $2 to the Canadian Harambee Education Society (CHES), a charitable organization that pays the school fees of girls in Kenya and Tanzania. In partnering with CHES, we hope to do something tangible for the people of the countries that bring us such outstanding coffee, year after year.
If you’re not a coffee drinker but would like to support the cause, you can donate to CHES through their website — just be sure to tell them Shad sent you.
And if you want to check out more of Shad’s music, you’ll find a free MP3 download of Yaa I Get It (Oddisee Remix) below. This particular track is short on political content, but is funky as all hell, so we’ll let it slide.