Comments on: Disney admits Baby Einstein is a fraud

By: Ava Taylor

Ava Taylor — Sat, 24 Jul 2010 08:47:30 +0000

Although I was a little bit shock with the internal memo, I still do think that the dvd doesn't do any harm to our kids. It's entertaining although with so little educational value. It is our responsibility as parents to educate our child.

By: gramma

gramma — Sat, 15 May 2010 08:23:26 +0000

These so called conned parents should be ashamed of themselves thinking that a video would make their babies smart. Involvement is the main key to success. Talk to your child, play with your child, read to your child and teach your child that is how they will become their own "little Einstein"

By: Nabeela Shaikh

Nabeela Shaikh — Wed, 28 Apr 2010 17:58:47 +0000

From what I have read those studies that concluded that television viewing is harmful to infants were quite informal telephone surveys and are not recognized as scientific evidence. Further they spoke about TV viewing in general, with the advertisements etc. and not educational videos.

While I may be convinced that the Baby Einstein videos may have little educational value, I find it hard to believe that they are in any way harmful to children.

Also about the CEO’s comment – common, give the guy a break. He was being truthful. That’s the main motive behind any honest business. The good news is they have still managed to make some art and history along the way!

By: Marie

Marie — Sat, 28 Nov 2009 20:12:33 +0000

I've watched them with my little "grands" and find they are absolutely enjoyable, the puppets, bright colours and movements are well done! Great DVD's!!
CEO Disney quote is obviously a hype factor, what a great employee — must have a chip on their shoulder!!

By: Rob Maguire

Rob Maguire — Thu, 12 Nov 2009 03:15:25 +0000

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By: Rob Maguire

Rob Maguire — Thu, 12 Nov 2009 03:03:32 +0000

Thanks for your feedback, John. Regardless of whether the videos are educational, entertaining, both or neither, there is the belief, strongly supported by research, that children under two should not be watching television, period. Disney hasn't been the only one to suffer criticism. Sesame Street recently faced opposition over their Sesame Beginnings series, which is targeted towards infants.

By: Rob Maguire

Rob Maguire — Thu, 12 Nov 2009 02:56:09 +0000

By: Alyson Harry

Alyson Harry — Thu, 12 Nov 2009 02:03:28 +0000

The Disney CEO quote put at the bottom of this article makes me think you're only after shock value and bias. Though you're entitled to opinion, you should always seek after truth.

By: John Backler

John Backler — Thu, 12 Nov 2009 00:55:37 +0000

Well they may not be "IQ uppers" but the dvds along with the puppets and toys are well planned out and are an enjoyable experience for infants and toddlers when presented by a loving family. I don't think we should throw out the baby with the dirty bath water. Early positive inputs presented lovingly will certainly put your toddler a step ahead of the pack in my opinion.