There’s no single dose vaccine to save the planet — even one that comes in a syringe that gigantic. As the copy on this sculpturesque public service ad suggests, we all need to contribute: “Sadly enough, there‘s no medicine for a sick earth. But each of us can contribute something for our world to feel better.”
Advertising pillars get a new outfit to resemble medical syringes, that call for small, but efficient contributions to our climate. This ambient was created in the class “ideas and concepts” at the European school of design in Frankfurt Germany. Brief: work out a social issue. Based on the climate saving initiative of Greenpeace, who is the fictional client here.