Yes We Can Do Politics!
The YouTube video below has been viewed over 3.5 million times and is evidence of Barack Obama’s synergetic use of pop culture, media and politics to parlay a swath of young hip American voters over to the “change” side. Fresh faces of the young, talented, and semi-talented (sorry Scarlett Johansson) adorn this four and a half minute music video that has musicians and actors from Hollywood’s left mouthing and singing the words to an Obama speech.
Obama’s momentum for the democratic leadership is surely greased by the flow of celebrity endorsements and use of media from social networking to viral videos. This particular piece was put together by Black Eyed Peas member will.i.am and Jesse Dylan (the son of the Bob). They claim that the video was not timed with the campaign and that they’re not even sure Obama knows about it (as reported in this ABCnews article). This aw-shucks showmanship also greases the wheels of hope as Obama articulates a populist, simple message of change and hope under the banner “we can do it.” It is brilliant marketing, excellent communication and a great use of media for political campaigning. Regardless of his politics, watching this warm and fuzzy video and comparing the two sites of Obama and Clinton reveals a winner in at least one category.