An ad designed by Canadian agency Émergence and originally used in Quebec is causing an uproar in Italy. The ad (pictured at right) shows a baby with a hospital bracelet reading “homosexual.” The regional government in Tuscany has recently put the ad up on billboards in a region-wide campaign to end homophobia.
The ad has sparked criticism from the conservative community and the LGBT community, with some arguing that it may communicate that homosexuality is a disease. One thing is certain – Émergence has stirred public interest, and it’s not the first time.
From le Fondation Émergence (translated from the french):
The next question will be asked: is homosexuality innate or acquired? So far, science has been unable to answer this question in the affirmative or consensual. However, there is consensus on one fact: one does not choose their sexual orientation, which has inspired the theme of the campaign.
Read an article on this ad at gay.com.