Director David Lynch tells it like it is when asked how he feels about the “new” trend in product placement in movies. Check out the video clip at youtube
Product placement in films is not, however, exactly a new trend. According to media analyst Jay Newell of Iowa State University, the Lumiere brothers used product placement in the 1890s to promote Sunlight Soap, which features prominently in several widely distributed Lumiere features as early as 1896. And Hollywood films have been hawking products in return for investment at least since the 1920s.
There are other folks who are just as unhappy as Mr. Lynch about cinema made into advertising brain muck. Check out Brand Hype, an online database that tracks product placement in films.